Giving Tuesday

Your Giving Tuesday Planning Guide

Mark your calendars. Giving Tuesday is November 29th this year, which means your team has just over two months left to prepare for one of the biggest fundraising days of the year.

Giving Tuesday is a global day of giving, celebrated the Tuesday after Thanksgiving, after the big retail rush of Black Friday and Cyber Monday. For fundraisers, Giving Tuesday is a great opportunity to launch your appeals for the final month of the year, but if your organization has never engaged in a Giving Tuesday campaign before, it can be difficult to get started. Here's our guide to success: 

How can I plan for Giving Tuesday?

Even the smallest nonprofits with limited resources can participate in a Giving Tuesday campaign. Giving Tuesday offers resources for all participants, from nonprofits to schools to foundations to communities, and includes toolkits with templates, event ideas, and social graphics. Your organization doesn’t need to reinvent the wheel to engage your donors on Giving Tuesday, explore the resources and adapt what works best for your mission and goals. One of the best ways to increase the impact of your Giving Tuesday campaign is to get a donor to sponsor matching gifts for an online giving challenge. Start planning now to make sure your top donors and leadership are ready to participate and support your campaign.

How does Giving Tuesday fit in with my annual fund strategy?

When planning a Giving Tuesday campaign, it should fit in with your overall annual fund end-of-year campaign. Giving Tuesday can be an extra touchpoint of communication with your donors, and it can serve as an opportunity to reach new audiences. Giving Tuesday emerged in the era of social media, and the best campaigns depend more on getting supporters to share the organization’s mission online than focusing on number of gifts solicited. Giving Tuesday reminds your donors to start thinking about their end-of-year gifts, and could even be paired with a physical mailing to donors who still need to make their gifts.

Why is Giving Tuesday important?

In 2015, Giving Tuesday accounted for 116.7 million dollars raised online. If that’s not reason enough to want to get in on the action, the campaign attracted 114 billion Twitter impressions. Whether your organization is trying to find some more dollars before the end of the year, or needs an opportunity to spread some great storytelling, you can benefit from Giving Tuesday. Get planning.




Why #GivingTuesday Matters

First we had Black Friday. Then came Cyber Monday. Now we have almost a full week of bargains and sales and doorbuster deals so that we can knock out our whole Christmas list at once - for 50% off. With so many things that we just have to get for ourselves and others, giving can almost become an afterthought or a second priority. Giving Tuesday is here to remind us that while we may need those super cute BOGO shoes, there are others who need our help much more.

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Charities, community organizations, schools and individuals wanting to make an impact by giving back have joined together on the Tuesday following Thanksgiving to kick off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy.

But why today? Why me? With all of the craziness of the holiday season, many people either forget or don't think they have the ability to make a gift that will have an impact. Giving Tuesday isn't about making one gift that will change the world. It's about making a gift that is significant to you, and joining in with the rest of the world in celebrating a season of giving rather than getting. 

Join me in making a gift this #GivingTuesday - to your school or favorite charity, or take the time to discover a new organization making an impact in your community. Tweet about it, share it, encourage others to give. Here at The Gift, we see the impact of giving everyday through our clients. While we might have gotten some great deals this weekend, the most valuable dollars we spend this holiday season will be the ones we give today.