Refreshing Your New Year in Fundraising

Refreshing Your New Year In Fundraising | Tonya Taylor | The Gift Development Group | Siobhan Lorraine Photography

Refreshing Your New Year In Fundraising | Tonya Taylor | The Gift Development Group | Siobhan Lorraine Photography

The end of year push is finally over and the new year has begun. Many of us walked back into our offices earlier this month hoping that we were on target with our goals.  The brand new year in fundraising has kicked off.  It’s time to thank those that sacrificed for our causes, and connect with those who may be considering our cause for a gift.

Last week, I had the honor of meeting with a donor who was engaging with one of our partners in setting up one of it’s largest endowments.  During the dialogue, I asked the donor what more our partner could do to nurture the relationship between them.  Her simple answer was communication. Often times, we forget that a simple phone call or note in the mail could be the fresh start we need in reconnecting a relationship, or continuing to move a cultivation forward.  

Admittedly, as fundraisers we manage many relationships and there are very few ways to do this without being thoughtful about how we communicate. Often there is a simple reason why donors fall away, and it’s contact. Restart your year by reaching out to donors personally, and making it meaningful for them, and for you.  Remember that people, ultimately, give to people.